For bike shops
Turn every bike sale into a lasting safety connection.
Bike Link gives retailers a simple way to activate a bicycle identity during delivery while introducing riders to the larger ROAD iD safety ecosystem.
Shop dashboard preview
A retailer view of the Bike Link ecosystem.
148
Tags issued
132
Activation emails sent
11
Pending approvals
121
Activated bikes
47
Wearable referrals
3
Bikes reported missing
2
Bikes recovered
Activation workflow
Register a bike and send an activation email.
Submit the form to preview the customer activation email.
Value to the shop
Why retailers partner with Bike Link.
Meaningful add-on
Safety value paired with every bike delivered.
Memorable handoff
A modern, guided activation for the rider.
Recovery support
Help customers find lost bikes.
ROAD iD referrals
Cross-sell wearables without extra work.
Long-term relationship
Stay connected after the sale.
Fleet & event add-on
Rentals, demo bikes, and tours.