Your bike has an ID.
Make sure you do, too.
Bike Link connects your bicycle to your ROAD iD profile through a premium engraved tag. Help recover a lost bike, share rider-authorized emergency information, and keep your identity connected to every ride.
One profile. Your bike. Your safety information. Your choice.
Built for bikes that are owned—and bikes that are borrowed.
A permanent engraved Bike Link tag is applied directly to the bicycle. The owner activates it, confirms the bike details, and connects an existing or new ROAD iD profile.
- Permanent adhesive-mounted tag
- Lost-bike contact and recovery
- Optional rider emergency information
- Existing ROAD iD profile connection
- Ownership transfer support
A rental bicycle keeps the same Bike Link tag while each rider connects a temporary safety profile for the duration of the rental.
- Permanent fleet identification
- Temporary rider assignment
- Automatic profile expiration
- Rental-company emergency contact
- Reusable across every rental
Engraved for the road ahead.
Bike Link is designed to feel like part of the bicycle — not something temporarily stuck onto it. The low-profile metal tag uses an engraved identity code and QR connection built for weather, movement, washing, and everyday riding.
- Laser-engraved metalDeep etched marks, not printed labels.
- Industrial adhesive backingApplied directly to the frame.
- Unique Bike Link identityEvery tag has its own secure ID.
- Weather-resistant constructionDesigned for rain, sun, and washes.
- Tamper-evident designDifficult to remove cleanly.
- ROAD iD profile connectionRider-authorized information only.
From the bike shop to the rider in minutes.
- STEP 1Shop attaches the tag
The bike shop applies the engraved Bike Link tag directly to the bicycle frame.
- STEP 2Shop scans the code
An employee scans the QR and enters customer and bicycle information.
- STEP 3Rider receives an email
A secure activation invitation asks the rider to review and approve.
- STEP 4Rider connects a profile
Sign into an existing ROAD iD, create a new one, or activate recovery only.
- STEP 5Rider orders their ROAD iD
After activation, invite the rider to add a wearable ROAD iD.
One profile that travels with the rider.
Bike Link should not require existing ROAD iD customers to rebuild their information. Riders connect the profile they already use, approve what's available through the bike tag, and keep control.
The rider decides what is shared. Bike shops and rental operators do not receive access to private medical details.
Existing ROAD iD customers can connect the profile they already use — no re-entering information.
Rider can update, disable, or transfer any Bike Link connection at any time.
A clear path from “found” to “home.”
This bicycle is registered with Bike Link. The owner's private contact information is protected — send a secure message and Bike Link will notify them.
When someone scans a Bike Link tag, they see a clean, protective interface — enough information to help the bike get home, and nothing that risks the rider's privacy.
- Owner's private contact information is not exposed.
- Secure message relay notifies the owner without revealing an email or phone.
- Optional rider emergency information — available only when the rider has enabled it.
- Bikes marked Missing or Stolen display a clear status banner.
Temporary ride. Connected safety.
Rental operators connect a rider's ROAD iD profile to a specific bicycle for the exact duration of a rental. When the rental ends, the personal connection expires automatically and the bike is ready for the next rider.
A new connection between bike shops, riders, and ROAD iD.
- Add meaningful safety value to a bike sale
- Create a more memorable delivery experience
- Support lost-bike recovery
- Generate ROAD iD product referrals
- Build ongoing customer relationships
- Identify an owned bicycle
- Reuse an existing ROAD iD profile
- Protect private contact information
- Control emergency-information access
- Add a wearable ROAD iD without re-entering info
- Reach riders at the moment of bike purchase
- Expand into retail and fleet partnerships
- Increase profile adoption
- Create wearable product cross-sell
- Develop recurring B2B service opportunities
Give every bike a way home.
Bike Link extends ROAD iD's mission from the rider to the ride — connecting bicycles, people, retailers, and rental operators through one trusted identity platform.